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Collaborations for Future at Dutch Design Week

The ICE project of Merel Witteman

The Ice™ Shop: A Creative Approach to a Melting Crisis An Unusual Flavor: Ice Cream Made from Melting Polar Ice Has anyone ever thought about the flavor of ice cream made from rising sea levels? Welcome to the ice™ shop, a unique sp...

through word and image

The power of connection

This weekend I came across this image on Instagram that touched me. It combines the annual rings of a tree with a human fingerprint, and adds the powerful text "We Are Earth". This combination shows how words and images can reinforce each o...

SOME HANDLES

CIRCULAR PACKAGING

Packaging often raises many questions and is sometimes misleadingly presented as environmentally friendly. To navigate this maze of information, I decided to take the Ecodesign micro-credential at the University of Antwerp, led by Karine Van Doorsela...

Sustainable packaging design challenge participant

Important Step towards Innovation and Impact

In 2021, I participated in a design challenge organized by WPO (World Packaging Organization) in collaboration with WDO (World Design Organization). This event not only turned out to be a platform for creativity and innovation, but also a milestone i...

la Nave

Timeless design at its finest

Visiting La Nave's recent exhibition at IVAM, Valencia, was truly crazy. The identity designs from the 1980s on display there were really impressive. They seemed new - truly timeless. La Nave was a group of designers born out of a merger betwe...

think circular

Black 'FREITAG' swapping

To FREITAG bags, known as an icon in the circular economy, community is more important than consumption. And because serious swapping is more sustainable than mindless shopping, they are also saying "No" to Black Friday this year....

more basic and minimalist

Why is Volvo restyling its logo?

Restyling a logo may seem like a small intervention, but it's not. The global brand is leaving a recognisable image with which its products and its trajectory are related to launch a new one. One that also has to be recognisable and at ...

EXCITE YOUR CUSTOMERS

SPARKLE WITH YOUR LIVE STREAM

One of RainPharma's hobbyhorses is to transfer the passion of entrepreneurship to their partners, the retailers. Recently I was their guest in the live streamed sales and marketing academy. And I can assure you, it did not bore me for a mo...

during our corona quarantaine

YOUTHFUL CREATIVITY

Everything was locked, restaurants, shops, businesses, (sports and other) schools, airports and country borders. And that had an impact on everyone, including my eighteen-year-old daughter. She was going to celebrate her last 100-days in high scho...

Simplicity is key

A logo with impact?

  The importance of a well-designed, professional looking logo cannot be underestimated, so here my top 5 tips for creating a logo with impact. Unique Fight the temptation to imitate. We all have our brand heroes and you might feel moti...

3 colours highlighted

Which colour fits your corporate identity

Blue refers to clarity, dignity, status and power. It is one of the most widely used colors in logos and has a businesslike appearance. This color of confidence it is also an excellent choice for campaigns that have to do with health. Just think o...

volkshotel

Customer centric graphic design

What I really appreciate about a partner, service provider or supplier is that they do just that little bit more than you expect. Well, I had that feeling in the Volkshotel in Amsterdam. Once upon a time this was the headquarters of a newspaper an...

the country house or the experience store

Meet your audience

Recently I went for a short winter break in the direction of Curacao. And when you say Curacao, you immediately think of sun, snow-white beaches and Blue Curacao, right? A visit to the famous distillery was also on my program. The traditional way ...

a preview

GRAPHIC DESIGN TRENDS 2019

These graphic trends will be hot for 2019. Duotones and color gradients This trend is not only unique for graphic design, you can also find it in web design and logo design. Experts predict that the gradients will usually be two-color soon. It ...

For who is greedy for creativity

Fondazione Prada has it all

Who is fascinated by art, architecture, design and interior design can find something to do here. All disciplines under one roof. Not only gold that shines I got the tip from a local. We initially went on the bar Luce, looking for a fancy break...

New Native from Pantone for spring / summer 2019

Color Trend prediction

PANTONE has announced its new palette for spring / summer 2019. Seven colors. People and brands increasingly embrace other cultures and incorporate these unique nuances into their own styles. PANTONE honors this growing "cross-cultural fer...