ICON Brand Identity Design
ICON is a company that focuses on both industrial services and renewable energy. ICON's duality comes from recognising the growing need for sustainable solutions in both industry and residential construction. In the branding, we sought to capture their commitment to sustainability and innovation in the renewable energy industry. Therefore, the logo's clean design exudes strength, progress and reliability and so does their professionalism.
ICON's logo is designed with clean lines and a timeless font that reflects the company's modern and progressive approach. The colours green and blue, often associated with renewable energy and nature, are used to emphasise the message of sustainability and environmental friendliness, bringing consistency to the whole.
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