The ICE project of Merel Witteman
The Ice™ Shop: A Creative Approach to a Melting Crisis
An Unusual Flavor: Ice Cream Made from Melting Polar Ice
Has anyone ever thought about the flavor of ice cream made from rising sea levels? Welcome to the ice™ shop, a unique space that uses the beloved concept of ice cream on a stick to stimulate conversations about a more pressing issue: melting polar ice.
The Unrestrained Consequences of Melting Ice
While we often cheer for ice cream, the Antarctic ice—crucial to our survival—remains largely ignored. With the potential for a staggering 58 meters of sea level rise, the urgency to act is clear. Antarctic ice is melting faster than ever, threatening coastal areas, disrupting deep ocean currents, and endangering the breeding grounds of animals like penguins and seals.
How to Make a Global Issue Tangible?
How can we effectively engage the public on this monumental issue? The ice™ shop aims to transform popular images around ice cream to raise awareness of the dire consequences of melting ice. By reinterpreting familiar forms of communication, they hope to open up conversations about the urgent need to address this crisis.
Opening the Conversation: Break the Ice
Visit the ice™ shop, and get ready to break the ice and start a vital conversation about the future of our planet.
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