To FREITAG bags, known as an icon in the circular economy, community is more important than consumption. And because serious swapping is more sustainable than mindless shopping, they are also saying "No" to Black Friday this year. The FREITAG Online Store is therefore closed on that day, they refer directly to their S.W.A.P. bag exchange service.
And those who'd rather swap bags face-to-face can also sign up for S.W.A.P. Friday at the FREITAG shop near them.
